From Content to Community

From Content to Community: How Businesses Grow on TikTok and Instagram

Gabriela shows established SME owners how to turn TikTok and Instagram into a real growth channel. Attendees will walk away with:

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• The truth about who's actually on TikTok, and why your audience is probably already there

• How to build hooks that stop the scroll

• A practical framework for what your audience actually engages with

• Proven content formats SMEs can use immediately

• A simple system for building a repeatable content series that scales

Gabriela de Paula is the Managing Director of Canopy Creative, a Dublin based creative marketing agency helping purpose led businesses, from SMEs to NGOs and impact focused brands, turn content into genuine community.

Gabriela works across social media strategy, content creation and brand communications, with a growing focus on tourism, hospitality and impact focused work. She also hosts a regular social media expert segment on Dublin City FM.